People HATE telemarketing. Everybody says so. So why is it still around?
BECAUSE IT WORKS.
As a business owner, you probably hate making those phone calls as much as you complain about receiving them…so you are probably not doing your own cold calling.
But how many times have YOU found something useful from a call?
Chances are, you have.
TELEMARKETING WORKS, especially effective telemarketing.
As a business coach, telemarketing has been proven as one of the most effective methods of finding new clients. Chances are, your business could benefit from some form of telemarketing, whether it is following up on old business or looking for new clients. But how do you do this? You probably don’t have the time.
Enter Modern Telemarketing – Some Points to Consider
- Leverage the Global Workforce
You can leverage the global workforce with freelancer sites like Upwork or Outbounders, through which you can hire an effective telemarketer overseas for $5-8/hr. That person is likely to be college educated, experienced, and if you look hard enough, will have good English skills. They could even perform some VA tasks for you.
- Directly Train Your Own Employee
Because you are hiring the person yourself, you can train them as closely as you want to learn your product or business. Have them call on your behalf as if he or she is a member of your team. In that way, the telemarketing can really help you, because they are a direct extension of your business, and not just some firm giving a blind script to a team of people you will never interact with. With Outbounders, all of the calls are recorded, so you can listen to what your caller is doing and make corrections where necessary.
- Realize They Won’t Sell for You
The best success I have had with telemarketers is NOT having them go for the hard sell. Their purpose is to introduce you and/or your company to them. They can set appointments, inform of a special offer you are running, or point them to a webinar you are having. With these limitations in mind, they can be very effective in generating warm leads for your business.
- Use Cloud Apps
Using cloud based CRMs or Google Apps, your telemarketer can use your business applications to update your customer records, work in your spreadsheets or send out emails on your behalf. You will save time and money as your new assistant calls potential customers, books appointments, and updates your customer intelligence.
With low cost and modern telemarketing, you can build a sales team for yourself at a fraction of what it would cost to hire someone directly…and you might be able to grow enough to transition into that sooner than later.