For the last decade, Noelle Stary has been running a full-service marketing agency called 20 Lemons, as well as a shared office company called the (co)working space. For both businesses and in both trades, communication with business owners across a variety of industries is of paramount importance.
Stary found herself in an interesting position where she could help business owners, freelancers, or any remote worker to find office/desk space. At the same time, Stary’s 20 Lemons was becoming the marketing extension for her growing list of clients.
Stary joined TAB because she liked the idea of getting business advice from fellow business owners. As a business owner, there are few people that you can talk to that really understand the daily challenges one faces. She immediately realized the importance of the monthly TAB meetings–making it a point to attend each one. Naturally, Stary’s (co)working space would also be the venue for Bohensky’s TAB meetings as well as a gathering place for an array of business owners and operators.
Flash forward to this past year, Stary and her 20 Lemons team were lucky enough to be part of a TAB DISC workshop. Stary and her employees took what was called a DISC (Dominance, Influence, Stability, Conformity) test in order to better understand their personal styles of communication as well as that of their peers.
After the test was over and the results were in, the team sat together and Gene explained what the scores meant for each person. The process shed light on communication issues that the team had been facing. Each person realized that their own perspective and reality can be different than the perspective of their coworkers. In other words, a person’s communication or dialogue preferences often vary. The DISC test allowed the team to understand how and why communication preferences were different for each individual and the resulting conversation evoked a realization: In order to effectively communicate with a variety of people, your own personal communication habits must be constantly adapting to situations and the people involved. This is just one of the many benefits of being a TAB board member.